Being an international artist breaking into the US market sucks.
With there being so many artists in the US already, it's very difficult for an artist from outside the 50 states to make a significant impact, no matter how popular they are worldwide (and before you mention "Gangnam Style", we know that song is basically over at this point).
The latest to try cracking America is the UK girl group The Saturdays. The five-piece are following the Monkees route, by launching a reality series on E! alongside their music. US listeners will be introduced to The Saturdays with "What About Us?", the first single from their upcoming fourth album (they've released three albums prior in the UK and Ireland). Unfortunately, this song doesn't really do much to distinguish the girls from other dance-pop on the radio. That said, it is an incredibly listenable song (I've been playing it virtually nonstop all day) with an easy chorus and hook. The reggae-lite flair it has is kind of confusing and unnecessary, though. Honestly, I would have repackaged one of their old songs, like "Up" or "All Fired Up", and used that to bring them stateside, but this song works in a fun, frothy way.
We'll see how their reality show, due to premiere this month, will help them achieve American success, but it's not too hard to see our audience take warmly to this song.
Check out the song below:
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