Big group dancing is often a hit or miss in music videos. It usually depends on the choreography, which can either be awesome (Michael Jackson's Thriller) or just tragic.
Unfortunately, Joe McElderry's video for his new single "Ambitions" falls to the latter.
While a great song, seeing Joe with his random street flash mob punching the air was hilarious, in the wrong way. He does get bonus points for not just sitting in front of a camera and looking sad as a ballad plays overhead. Dancing aside, it is a charming little video, for an epically charming little song (which is actually a cover of some Norwegian megahit. Good choice Simon!).
Check the video out below:
Joe's album Wide Awake is due on October 25th. What do you think of the video, folks?
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