As much as I like to think I'm on the up and up with pop music on both sides of the Atlantic, someone flew completely under my radar.Pixie Lott is an 18 year-old from Essex, England who has been burning up the UK charts this year with hits like "Mama Do" and "Boys Like Girls". Her album, Turn It Up, was released in September and has gone Gold so far. Further cementing her success was her first award win at the MTV Europe Music Awards as Best UK & Ireland Act.
Now, right in time for the big Christmas number-one battle, Pixie is releasing her third single, "Cry Me Out". She switches things up with her latest release, going for a ballad instead of the soulful uptempos like her first two singles. The choice shows off a completely different side to the bubbly teen; the girl's got some serious fire.
With the help of a soul-drenching, booming voice, Lott drops some serious kickers of lyrics, like "I got your emails, you just don't get females". For an 18 year-old, she is full of confidence, which allows her to carry such a difficult genre of music. "Cry Me Out" is a modern twist on 60s R&B, and like Duffy and Amy Winehouse, Pixie pulls off the sound extremely well. She has a very impressive range, which she isn't afraid to show off, especially in the chorus. The lyrics don't bring anything new to the idea of a jilted lover, but with a voice like Lott's, originality isn't too necessary in order to be convincing.
Pixie Lott does have a record deal in America, so hopefully her British success will call for some Stateside love. The American pop scene could use some more confident, talented young women. Or at least someone to give Taylor Swift a run for her money.
Cry Me Out - Pixie Lott
Rating: 7.5 out of 10
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