Monday, June 20, 2011

Big Time Rush's "Worldwide" Music Video Is a Carbon Copy of Backstreet Boys' "I Want It That Way"



See the connection?

If you haven't been too preoccupied with the NKOTBSB tour, then you may have noticed a new boy band trying to dig into lucrative (and irritating) screaming teen girl demographic currently owned by Justin Bieber.

They are called Big Time Rush, and they currently gave a show on Nickelodeon with the same name as a cross-promotion technique (think The Monkees, but set in a hotel). They scored some pretty solid mainstream cred by scoring a Top 40 radio hit "Boyfriend", featuring Snoop Dogg, and they seem to only be getting bigger.

So much bigger that they decided to pay homage to their predecessors.

The boys just released the music video for "Worldwide", their latest single, and the first thing that immediately popped into my head while watching it was, "didn't the Backstreet Boys make this video twelve years ago?".

Indeed, BSB did have a music video set in an airport, wearing white, with really cheesy choreography. It was for a little ditty called "I Want It That Way", also known as one of the best songs of the teen pop era, hands down.

To be fair to BTR though, their video may not meant to be a blatant, not-as-good ripoff of the Backstreet Boys' iconic clip. The video and song appear to be a tie-in for their first TV movie, which is about the breakup of one of the bandmates and his girlfriend.

Whatever the intention, it was quite funny to see the comparison between the two videos. Let's just say that the BSB legacy is pretty secure (besides from their own hacking at it).

On top of the "I Want It That Way" comparison, here are some other notes on the song and video:

- Their choreographer needs to be fired, ASAP. Boy bands are known for silly dance moves, but these are just plan lazy

- The song isn't that bad. I mean, it's cheesy and very teen, but it's a lot less pretentious than Justin Bieber

- Logan (the guy in the tie) needs to drop his vocal register an octave or two because his voice almost hurt my eardrums.

What do you think of Big Time Rush? Watch the video and leave a comment.

1 comment:

Unknown said...

My friend, not a copy! just a tribute!

nrelate