Thursday, April 9, 2009

Here's A Brilliant Idea That Won't Ever Happen: Girls Aloud + Doctor Who = Promotional Gold

Ok, remember my previous post about Girls Aloud's newest single "Untouchable"?
Well, there is a lyric that is quite the corker, as my friends across the Atlantic say: "Like beautiful robots dancing alone".

Following me so far?

Remember another post that I wrote called "Why I Hate Ryan Mason for Making Me Watch Doctor Who"?

Well, I have been continuing my introduction to Doctor Who, having just finished the 2007 Christmas special "Voyage of the Damned" starring pop icon Kylie Minogue. I loved the episode (a review may be coming soon).

With that episode in the back of my mind and just having finished writing the "Untouchable" review, an interesting idea came to me: what would it be like if Girls Aloud and Doctor Who team up?


Sounds crazy, no?

Well, think about this:

In preparation for the transition from David Tennant to the Eleventh Doctor Matt Smith, the television show has planned a series of specials, including an upcoming one for Easter. Well, "Untouchable" is released on April 27th. The timing is perfect.

So, how would this work?

Well, Girls Aloud and Doctor Who could come together for a long form music video (Michael Jackson-style). The girls could be a doing a concert (the Out of Control tour commences on the April 24th) and suddenly, they are transported from the stage to the TARDIS. It seems as if The Doctor called them for help with the Cybermen, who are threatening to run rampant during their concert. So, the girls and David Tennant run around, trying to stop another Cybermen invasion, while the "Untouchable" song plays in the background (I'm sure Russel T Davies can come up with a better script).

So, what benefits are the massive music video going to have for both?

Well, promotion for "Untouchable" is stagnant, at best. Following the almost-criminal promo for "The Loving Kind", they need something huge to push this song into the Top 10. Right now, what's huger than Doctor Who? On top of the single, there is still the album, which can surely use a boost. There's even the Greatest Hits package, which is still in the UK Top 40. Then there is the tour, which will be primarily featured in the music video. I mean, how awesome would it be, during a performance of "Untouchable", a group of Cybermen were to come on stage?

As for the legendary sci-fi series, a drop of pop culture relevancy never hurts (the Kylie special brought the highest viewing figures for the program since 1979). Plus, they have a series of specials to promote. Now if the BBC were to release the Easter special, or all of the fourth season, in a special package to coincide with the release of the music video, you've got another thing to promote.

So, you've got nearly ten projects to promote in ONE music video promotion. If that's not enough, think about the sales options. If you release the single with the music video apart of the tracklisting, sales will likely shoot through the roof (or in the case, to the top of the UK Singles Charts). You'll have buyers from both fanbases coming together to take this single to the top. It's a sales bonanza waiting to happen.

Plus, we'll finally get that image of beautiful robots dancing.

So, what have we learned from this?

Girls Aloud + David Tennant x Cybermen = Massive promotional tool.

So, how the hell has this idea not been thought of before?

No comments:

nrelate