What happens when you combine Girls Aloud, Pet Shop Boys, and Xenomania on one track?You get a brilliant piece of pop music.
"The Loving Kind", off of their upcoming Out of Control album, follows "Call The Shots" as one of the best pop songs of the year. In fact, the two songs have a lot in common, which make them amazing. Both songs are slow-grooving electropop ballads, paired with great lyrics about a broken and/or strained relationship.
What sets "The Loving Kind" apart from its sister song is the lyrics. While "Call The Shots" was a slightly confusing song to interpret lyrically, this song is very clear. The girls sing about desperately trying to revive a struggling pairing. They sing about proving their lovers wrong; they are capable of being loving and attentive, even if they don't necessarily show it. We can thank PSB for the wonderful words.
The collaboration wouldn't work without the always innovative Xenomania production team. They pair the Boys' thoughtful lyrics with a slow, energetic electropop sound. The melody sounds young, wistful and downright magical, even with the sorrowful lyrics. The sound lightly blankets the girls voice, making the song sound smooth and slick like previous GA efforts.
Those sick of the "one-woman show" will be glad to see that Nadine doesn't lead this song. Although she gets to sing the best lyric on the song ( "I want you, to kiss away the tension, the issues never mentioned, with all the best intentions, but you turn away"), the best part is the chorus, which sounds as angelic as a synth ballad could get.
"The Loving Kind", which should become their 20th top 10 single (and maybe their 5th #1), is another showing of what brilliance can come from pop music. It's no surprise that GA, easily the best pop group of the last decade, was the one to prove that fact to us.
Rating: 10/10
To hear a clip, listen below:
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