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| Jay Sean wants to party 'til it's 2012, with Nicki Minaj of course! |
Of course, he was implying this about, among others, Jay Sean.
Although he scored a huge #1 hit with "Down" and a Top 10 followup with "Do You Remember", Sean started a trend of male pop stars who failed to make a dent in the market despite single success. he himself even admitted that Usher was right, and that the States hasn't seen all he could offer.
Hence, the release of a new album this fall and its trailer single, "2012 (It Ain't The End)". And yes, the song is named after the apocalyptic 2009 film 2012.
But Sean isn't worrying about the end of the world at all. As long as bottle keep poppin' in parties ranging from New York to Japan, he's all good. In fact, he's banking on this being a history-making party (I'm sure Diddy's annual White Party would disagree).
So, should he be worried about this being the end? Not really.
While it is obviously a watered-down rip-off of Prince's iconic "1999", it is a pretty good watered-down rip-off. It is the same brand of R&B electropop that Usher chided (and later implemented into a #1 smash), but there is something a lot more urgent and fun about this when compared to his previous singles. Jay Sean is definitely a good singer, and there is a little more wiggle room for his chords this time around, although I'm hoping a ballad will come in the future.
But enough about him.
Nicki Minaj is on this track, and just as she's down for the last 100 tracks she's featured on, she's grabbed a nice bottleful of thunder. Hell, even Sean knows her blockbuster status, putting her verse in after the first chorus. Her rhymes are slick as always, with a "Free Weezy" slipped in for good measure. Honestly, she's the one who makes this track a success.
"2012 (It Ain't The End)" may not be the "proof" that potential fans on both sides of the Atlantic need, but it is another solid entry into the charts and into Sean's building discography.
Rating: 7 out of 10 (Available NOW on iTunes)
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