Tuesday, March 3, 2009

Jonas 3D Concert Movie Flops at Box Office: Is The Jonas Craze Dying?

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Barbara Walters made an interesting point in her interview with the Jonas Brothers on her Oscar special: no one is a teen idol forever.

Many have calculated the expiration date of the three musical brothers: some said 2009 was their swan song, others proclaimed their future as limitless.

It seems like the former may have been right.

Jonas Brothers:The 3D Concert Experience, expected to top Miley Cyrus' 3D movie released last year, proved to be a colossal flop at last weekend's box office. The concert film brought in an abysmal $12 million in ticket sales, coming in second to Tyler Perry's Madea Goes To Jail. Miley's Best of Both Worlds Concert Tour brought $31 million in its first week, with half the amount of theaters as her labelmates. Right behind the Jonases is the 8-time Oscar winner Slumdog Millionaire, which was $500,000 short of usurping the #2 slot.

Disney was expecting a gross of $30-40 million, which makes the weekend results all the more shocking and disappointing, and begs the question, what happened?

Was it the $15+ ticket price, which is quite outrageous in these economic time (plus, why do people need to see a concert on film in 3D anyway)?

Were more interested in Madea's latest exploits?

Is the public shifting more towards Team Taylor Swift (her album Fearless sits atop the Billboard album charts for an astonishing tenth week, while "Love Story" enters the UK charts at #2)?

Or, has the inevitable ebbing of the Jonas tidal wave finally begun to take effect?

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