Thursday, December 25, 2008

Here's An Idea: My Plan To Help Girls Aloud Break The United States

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British girl group Girls Aloud revealed recently that they were hesitant in trying to break the US market; Nadine Coyle remarked in RWD Magazine that she thought there was a lot of "crap" involved.

As a US fan of Girls Aloud, it makes me unhappy that they don't think it's worth it coming across the pond. However, hope may not be lost. Here is how I think they should attack the States:

  • Compile the best tracks of Tangled Up and Out of Control and make a US-only album with a new title - The only albums not released in the United States already are their last two, which happen to be their best. I suggest pulling a Robbie Williams and compiling the best of the two records into a whole new one, and retitle it. Name it something like "Tangled Control". That way, their US debut will be a massive critical darling (aka Grammy favorite).
  • Choose "Call The Shots" as the lead single - I mean, it is only one of the best pop singles of the decade. I cannot imagine any radio station, especially Z100, turning this mid-tempo electro genius away. Easy US #1.
  • Promotion, promotion, promotion - This may be the taxing issue, but honestly, there are a few choice programs that will bring them to US audiences easily: Oprah, The Today Show, and the juggernaut American Idol. Appearing on the last will nearly guarantee a #1 single on iTunes
  • Choosing a brilliant second single - They have tons of options, but I would choose something that shows their variety and their radio appeal. My suggestions: "The Promise", "Sexy! No No No..." or "Close To Love". Even better, a re-recorded version of "Something Kinda Oooh".
If Girls Aloud were to follow this formula, I cannot imagine US failure. I mean, if Adele, Estelle, Leona Lewis, and Coldplay could do it, why can't the best girl group in England?

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