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| Billboard sets the record straight about Britney Spears and Lady Gaga |
Bill Werde, the editorial director of Billboard, wrote the article after some fans of Britney accused Billboard on Twitter of bias towards Lady Gaga and her new album, Born This Way. The alleged bias stemmed from the company's decision to count the sales from Amazon's 99 cent sale of her album, which have pushed first week projections of her album to over 1 million copies.
Some fans are also still upset over Billboard's 2007 decision to change the chart policy that prevented sales from one sole retailer from counting towards the album chart. The decision resulted in The Eagles topping the Billboard 200 instead of Britney's album Blackout, which was originally projected to hit the top.
Although the situations are different, fans are arguing that Billboard is unfair in not changing the rules against Gaga, when they were changed against Britney. To retaliate, some Britney Twitter users were trying to trend #Billboardcorrupt and #FraudThisWay.
In response, Werde called out Britney fans directly for spreading misinformation about the Amazon situation: "In the hope of clearing up misinformation I've seen around the web -- Britney fans, I'm looking at you, or at least at the evil ones who keep cursing me on Twitter without asking questions -- I'll share a few guiding dynamics, as well as some specifics for this week."
He explained in detail both situations, and gave his stance that Billboard examined situations on consumer interest, not on prices. He also wrote that Billboard had no intention of setting a lower-bound price limit in its analyses. He did concede, however, that Billboard is always looking into new changes and shifts in the market, and adjusts the methodologies accordingly.
Essentially, he told Britney Spears fans to stop crying over spilled milk.
While I wonder if the shade was necessary, it was a well-written article that definitely put all of the information out there. It should clear up any confusion (or lies).
Here is the link to the article: http://www.billboard.biz/bbbiz/industry/retail/why-billboard-isn-t-revising-chart-policies-1005205422.story
Do you guys think that Billboard is right? To fans of Britney, are you guys upset over the Blackout incident in 2007, or about Gaga's Amazon deal counting? Share your thoughts with me!




