Could disaster strike next week?
That's what many are suggesting on the eve of Girls Aloud 20th single release, "The Loving Kind". It is seriously becoming a possibility that the second single from their massive album Out of Control will miss the Top 10 on the UK chart, breaking the girl group's astonishing streak.
Despite amazing critical support, sales of the track are not as expected. Prior to its release to UK music retailers, the song has peaked at a rather dismal #29 as of this week. On iTunes, the song is at #17, far below The Saturdays and their single "Issues", which is sitting pretty at #3.
So, why is this in danger of Top 10 flopping?
For one, the sales of both "The Promise" and even the album could be the problem. Previous GA albums have seen their albums fall out of the Top 10 rather quickly, but Out of Control is still there. Sales of the album could be easily taking sales away from the single (why download one song when you could just get the album). Then there is "The Promise", which is still doing exceptionally well. With focus on "The Promise", the second single is losing in the interest market.
It would be an absolute travesty if Girls Aloud break their streak with single #20, so let's prevent that. The official single will be in the shops on Monday, so please go out and buy!
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